SENIOR BRAND & PRODUCT LEADERSHIP
I'm Ross Dantonio. For over two decades, I've connected product innovation, creative leadership and commercial execution to bring consumer brands to market.
PRODUCT DEVELOPMENT / BRAND STRATEGY / GO-TO-MARKET
01 / SELECTED WORK
From performance equipment to everyday essentials, the common thread is turning good ideas into thoughtful products, compelling brands and work that makes commercial sense.
Elevating a heritage watersports brand through more purposeful equipment, performance credibility and an evolved product story.
Case study in development ↗Bringing a technology accessories portfolio to life through identity, packaging, merchandising systems and point-of-sale presentation.
Case study in development ↗Developing a confectionery offering and the packaging, retail displays and sales systems needed for major grocery channels.
Case study in development ↗An independent testing ground for brand ideas, partnerships, licensing, e-commerce, advertising and the operational details of running a consumer business.
Case study in development ↗02 / EXPERIENCE IN CONTEXT
Experience working with established names across licensing, brand development and retail distribution. Exact relationship descriptions will be verified before publication.
03 / THE APPROACH
The strongest work happens when the best idea wins—not the loudest voice in the room.
I work across disciplines because great brands don't happen in silos. Product decisions, creative thinking, operational realities and business goals belong in the same conversation.
04 / ABOUT
I'm a hands-on product, brand and marketing leader with experience shaping consumer products from early opportunity through launch and life in market.
My background spans technically demanding performance equipment, retail-ready consumer products, creative team leadership and the practical details of commercialization. I value collaboration, clear priorities and the freedom to do excellent work.
Let's talk about what's next ↗05 / CAREER