01 / PERFORMANCE
BRAND REPOSITIONING & PERFORMANCE PRODUCTS
O'Brien Watersports
Elevating a heritage watersports brand through more purposeful equipment, performance credibility and an evolved product story.
Case study in development ↗SELECTED WORK
Different products.
One connected discipline.
From performance equipment to everyday essentials, the work connects product thinking, brand creativity and commercial execution.
POWERR
FAST CHARGER
CONNECTEDR
02 / ELECTRONICS
CONSUMER TECH & RETAIL MERCHANDISING
Rocket Charge
Bringing a technology accessories portfolio to life through identity, packaging, merchandising systems and point-of-sale presentation.
Case study in development ↗m.SOFT + SWEET
m.MADE FOR SHARING
03 / CONSUMER GOODS
CONSUMER PRODUCT & GROCERY COMMERCIALIZATION
Munch Mallows
Developing a confectionery offering and the packaging, retail displays and sales systems needed for major grocery channels.
Case study in development ↗EVIL
COFFEETHE EXPERIMENT NEVER ENDS.
COFFEETHE EXPERIMENT NEVER ENDS.
04 / EXPERIMENTATION
PASSION PROJECT & COMMERCE EXPERIMENTATION
Evil Coffee
An independent testing ground for brand ideas, partnerships, licensing, e-commerce, advertising and the operational details of running a consumer business.
Case study in development ↗